LinkedIn for Athletes: Scoring Big in the Digital Arena

Oct 19

Hello, athletes! A whole new world is waiting for you when you hang up your cleats.

And it doesn't get much scarier than networking, but it is essential if you are going to succeed.

To make things easier, start with your LinkedIn profile. The business world is just another playing field, so you may as well put your best foot forward and look as good as you did in your kit.

This guide is for athletes who are ready to leap from the locker room to the boardroom. Let's demystify how you can leverage LinkedIn for networking, personal branding, and scoring big in the digital arena.

First Quarter: Setting Up a Winning Profile

Step 1: The Headshot

First impressions are like free throws; you don't want to miss them. Get a professional headshot that says, "I may be an athlete, but I can rock a suit, too."

Step 2: The Headline

Your headline should be your elevator pitch. Instead of "Retired Pro Soccer Player," how about "Strategic Leader Ready to Kick Goals in Business"? It sounds a bit more like "draftable," doesn't it?

Step 3: The Summary

Here, you can add more content about who you are and elaborate on your unique skills. You're not just an athlete; you're a disciplined, goal-oriented team player who knows how to pivot. See what I did there?

Second Quarter: Building Connections Like a Pro

Step 1: Engage, Don't Just Add

Don't just send out connection requests like they're autographs; personalize them. Mention mutual interests or why you admire the person's career.

Step 2: Keep the Ball Rolling

Staying top of mind is crucial. Share insightful articles, congratulate people on their work anniversaries, or even comment thoughtfully on posts. Think of it as keeping the ball in play!

Third Quarter: Joining Teams (Groups)

LinkedIn groups are like your sports teams; they give you a sense of community and shared objectives. Find groups related to your sport and business interests. It's not just about the sport anymore; it's about sport meeting strategy.

Fourth Quarter: Showcase Your Wins

Have you led a team to a championship? Closed a major deal? Feature those wins prominently, my friends—accomplishments in sports often parallel business victories. So go ahead, show off those trophies, but remember, it's not just about the hardware; it's about the hard work.

Overtime: Keep Learning

Courses, webinars, articles—LinkedIn is teeming with resources to help you grow. Never stop learning because, guess what? Neither does your competition.