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Coaching athletes in the skills of entrepreneurship. 

Learn the frameworks needed to live the next stage of your life with more excitement than you had playing the sport you loved.

Greater Clarity

Deeper Meaning

 Living Fulfilled

You are about to leave a sport to which you have dedicated your life, and it can feel scary.

​You might feel confused about how the skills you have learned in sport can serve you well in the business world.​​

It might feel daunting to you as you think of how you will make ends meet in the next stage of your life.

Do you have a plan to transition your athletic skills to the field of business?


Start the next chapter of your life strong with a coach.

Learn to apply your athletic discipline to the next season of your life.

You were a star on the field, now become a star running your own business.

As an athlete, you have figured out half of the equation: discipline and raw drive. Now you can learn the frameworks and skills of a new game and be unstoppable.


Hello, I'm Tony Everett 

I know how it feels to lose the winning edge when you are without a coach and the camaraderie the sport you love provides.

I understand how frustrating it feels to start over without the frameworks needed to succeed.

As a certified Business Made Simple coach, I can help you translate your athletic skills to the world of business, so you can become successful in your new role. 

How it works

Speak to a coach 

It all starts with gaining an understanding where you are and where you want your life to go.

Learn the skills to transition well

Implement our 180 day customized skills training program to help you translate what you learned as an athlete to the world of business.

Start you next season with confidence and competence 

Continue to work with your coach to implement what you have learned and experience success in business and life.

Your Investment

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Building an identity that creates success in a new chapter of your life can be challenging.

Living in the past will prevent you from stepping into the spotlight of your future.


Worrying about your future will prevent you from living in the power of the moment.


Personal Best Coaching will help you build a winning identity and get you back to the top of your game.

Six month package investment: 

1-on-1 coaching $850 per month

Group coaching options are available upon request

What's included:

One in-person or virtual meeting per month

Follow up calls during my weekly office hours

What you get:

In the first 60-days you will have a clear plan for your next season

In 90-days you will be fully equipped to execute the skills needed to be successful in the business world

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25% of your coaching fee supports kids in the PureGame program, a nonprofit serving at-risk kids.

Join them on a mission to provide 100,000 youth with mentoring to help them discover a chosen pathway of success. Because kids shouldn't have to struggle to make sense of a confusing world!

We know that kids are struggling to make sense of this confusing world. PureGame staff (Field Champions) deliver​ a sports-based, life skills education program. 

The PureGame kids learn, laugh, and come together through sport. They leave the field each day knowing they have what it takes to be successful.

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Coaching that gives you results 

Athletes are competitive and love to win. When they transition into a new line of work they can quickly lose direction and purpose. Personal Best Coaching provides coaching that helps them perform at their best and live an epic life.

The Personal Best Coaching Values

Relentlessly Optimistic:
We see the best in others and look for learning opportunities in all situations.

Ruthlessly Focused:
We have the clarity of purpose that allows us to work on the important work, always.

Radically Empathetic:
We listen to learn and understand, and we make recommendations based on what is best for our clients

"The credit belongs to the man who is actually in the arena, whose face is marred by blood; who strives valiantly; who errs, who comes up short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at best knows in the end the triumph of high achievement..."

Theodore Roosevelt

Personal Best Blog