Our Mission

Through times of change, it can be challenging to understand where life is going. Personal Best Coaching helps soccer players embrace these challenges by providing the frameworks and training to experience clarity and purpose off the pitch.

Our Values

Relentlessly Optimistic:
We see the best in others and look for learning opportunities in all situations.

Ruthlessly Focused:
We have the clarity of purpose that allows us to work on the important work, always.

Radically Empathetic:
We listen to learn and understand, and we make recommendations based on what is best for our clients

Business Conference
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Personal Best Coaches are Certified with Business Made Simple University and the Full Focus Planner system. Based in Orange County California, we serve athletes in transition.

As Certified BMS and FFP Coaches, we can guide you through implementing the Business Made Simple’s proven frameworks and Full Focus Planners systems into your life — so that you can become unstuck and start living a meaningful life, on purpose!

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Head Coach

​Tony Everett wants to help others become unstuck.


Having been through the upheaval of change many times, he understands that you can find clarity, meaning, and learn how to live an epic life.

He believes you are a champion who has all that it takes to live your best life.

Why Tony is qualified as the coach to help you become an entrepreneur:

  • He is an entrepreneur himself having founded PureGame, a sports-based youth development organization

  • He has taken on the challenges of transition and succeeded

    • From school to the English Royal Navy

    • A 25 year sales career in various market sectors

    • Moved to the US in 2000 with a sales company

    • Founder of a Sports-Based Youth Development nonprofit to help at-risk youth find the pathway to success in 2009

    • Creating a company that coaches soccer players in the last year of their career find clarity to start the next season of their life strong


  • Tiny Habits Coach

  • Business Made Simple Coach

  • Full Focus Planner Coach


Business Made Simple University

Every Coaching Plan includes one year of free access to Business Made Simple University, with on-demand courses about marketing, leadership, business strategy, and more.


Get everything you need to know to grow a business and develop your team—all in one platform.